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Supporting community action on climate change

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How can I promote what we are doing?

Whether scribbled on a scrap piece of paper, written up in a formal document or just as a rough idea in your head, having a rough plan for how you will communicate with your audience is an important step when organising a community project. This section will help you think about what tools you might like to use and how to promote the work you are doing with your wider community.

On this page you will find:

  • Creating a Communications Plan: A 15-minute video clip from Jasmine Clark talking through the steps to take when creating a comms plan,
  • Slides: The slides to help work through this topic,
  • Further Resources: A list of further resources including articles, guides, websites, blogs or video clips help build knowledge of the topic. Note these resources are external pages not moderated or managed by Cambridge Carbon Footprint.
Back to the Net Zero Now Resource Hub

Creating a Communications Plan

Slides and Worksheets

Slides: Creating a Communications Plan

Worksheet: Creating a Communications Plan

Worksheet: Setting up a Website

Worksheet: Creating a Social Media Post

Worksheet: Creating a Poster or Graphic

Further resources

Listen, Learn, Adapt: Engaging your community in a meaningful way
This toolkit explores and explains various traditional and digital community engagement tools and techniques, providing an overview of how they work and when best to use them.

New Conversations: LGA guide to engagement
A toolkit from the Local Government Association for councillors and officers working to build a stronger dialogue between council and community. The focus is on local authorities but there are cross overs with community groups and engagement.

Understanding digital communications, campaigns and content
A very basic introduction to digital communications, campaigns and content in the charity sector. By the National Council for Voluntary Organisations (NCVO).

Back to the Net Zero Now Resource Hub

How can I promote what we are doing?

In our final session we:

  • look at how to create a communications plan for your community action; 
  • offer tips on creating effective communications (e.g. posters, social media posts, websites).

Resources

Worksheets

Essential reading

TitleTypeTimeDetails
Britain Talks ClimateToolkit1:00If you haven't looked through this already in Part 1 of this course, this is a key toolkit to look through in preparation for Session 8. An evidence-based toolkit from Climate Outreach looking specifically at the British population and how they can be engaged in climate issues.
Listen, learn, adapt: Engaging your community in a meaningful wayToolkit1:00A detailed toolkit by Locality that gives details of different ways you can reach communities. These include tips on reaching through events, posters, newsletters and local radio as well as the benefits and challenges to different digital tools (e.g. Mailchimp, Youtube, SurveyMonkey, Canva etc.). This toolkit provides a number of case studies of different projects and has a more in-depth section specifically on neighbourhood planning. The first 37 pages are core reading for this course

 

Further reading

TitleTypeTimeDetails
Five tips from the front lines of talking about climate changeArticle0:05World Economic Forum article with communication tips about climate change. Most relevent is number 5 - giving people meaningful agency.
Understanding digital communications, campaigns and contentArticle0:15An article providing a very basic introduction to digital communications, campaigns and content. The focus is on the charity sector but there are a lot of crossovers to other organisations. Useful for those with little existing knowledge of social media and other digital platforms.
How to create a social media strategy in 8 stepsArticle0:20An article by Hootsuite providing a step by step guide to support businesses to market their products. While this is focused towards businesses, these steps can be used to raise awareness of projects or campaigns in your community.
Beginning Graphic Design: The FundamentalsVideo0:06A brief introduction on the use of lines, shapes, form and texture when designing graphics. Useful starting place for anyone needing to know the basics of design to create posters, social media graphics, leaflets etc.
How to use Canva for beginnersVideo0:10A tutorial for using the free design software Canva. Useful for designing social media graphics, posters, leaflets etc.
New Conversations: LGA guide to engagementToolkit1:00A toolkit from the Local Government Association for councillors and officers working to build a stronger dialogue between council and community. The focus is on local authorities but there are cross overs with community groups and engagement.

Slides

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