Climate Science in the Media: could it be done better, and how much does it matter?

A key route via which the public currently acquires climate science information is through the media. In 2011, a series of focus groups and a national opinion poll were conducted to assess the public’s reaction to climate science news articles and explore issues of trust in climate scientists. In this talk, Dr. Rosie Robison, Research Fellow at the Global Sustainability Institute at Anglia Ruskin University presented the key findings of this important study, which gives interesting insights into how the public engages with climate change issues. Dr. Robison also raised some wider questions about the differences (and similarities) between scientists’ and non-scientists’ attitudes to climate science. The report on the research Dr. Robison discussed can be accessed here.

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