Communicating Climate Change
A Workshop On What Works and What Doesn’t
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Climate change is a challenge for the here and now. Yet it is often portrayed as a problem for the future and elsewhere. So how can we reach the majority of people who aren’t yet actively engaged? How can an enterprise or organisation inspire employees and the public to participate in efforts to cut emissions?
The workshop will be led by George Marshall, founder of the Climate Outreach & Information Network. Previously a policy consultant to government, and a senior campaigner for high profile groups like Greenpeace. His recent book, Carbon Detox, offers a unique and fresh way to think about action on climate change.
We begin with a look at the latest research on communication and behaviour change. Participants explore the strategies that people adopt to avoid action and the methods for getting over these hurdles. The latter part of the event looks at examples of successful projects and climate engagement done right. Finally we consider different audiences and how messages need to reflect their aspirations.
Participants explore the latest research on communication and behavior change; strategies for overcoming people’s objections and avoidance of action; examples of successful projects and approaches; and methods of appealing to different audiences and their aspirations.
Leave with a personal toolkit of successful strategies and pitfalls to avoid, for real climate communications.
Thurs 26th March 2009, 1pm-4pm
Judge Business School, Trumpington Street, Cambridge
Places are limited so please book soon:
£12 for individuals (conc.s available),
£24 charities and local authorities,
£49 businesses.
For enquiries and bookings please contact Karin at Cambridge Carbon Footprint, 01223 460475
